Our Ethics Policy

Today the average consumer has a natural tendency to purchase more products than necessary. This approach is not only environmentally irresponsible, but also demands cheaper products to be produced, which in many cases can result in a reliance on cheap labour and unethical working practices. 


As well as having our own factory in Cumbria (where our rucksacks are produced) we also work with factories from around the world. 

We have set our own guidelines and to the best of our ability ensure the following are met in any factory we use. If we were to find a factory was in breach of our guidelines, we would generally allow the factory a small time period to rectify this, and if they didn't cooperate we would no longer use them.



Workers must be paid a living wage

All workers must be paid a wage deemed reasonable for the economy they live in.

No Child Labour

We follow the guidelines of UK law when inspecting factories and don’t use factories employing children.

Reasonable working hours

No worker in a factory will be expected to work more than 48 hours a week. Workers must be allowed a day off for every seven day period. Overtime must always be voluntary and not exceed more than 12 hours a week.

No Forced Labour

All workers must be employed by choice.


No inhumane treatment of animals

We don’t use factories or farms that treat animals inhumanely. This also means no live plucking or force-feeding of birds.